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A WordPress newsletter plugin is an essential tool for growing your email list from your website and converting casual visitors into loyal subscribers.

The right newsletter plugin can simplify building your subscriber list, help you create eye-catching signup forms and emails, and send targeted campaigns based on segmentation and behavioral triggers. 

Some newsletter plugins go further with automation, letting you automatically send out welcome or other email series emails as well as resend unopened emails at suitable times to prevent notification overload. 

In this post, we’ve compiled a list of the top 10 WordPress newsletter plugins for professional list-building, targeted campaigns, automation, and performance tracking.

Let’s get started.

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Key features of top WordPress newsletter plugins

WordPress boasts a vast collection of plugins vying for your attention and trust. But they’re not all equal, so selecting the right tool can significantly impact productivity, efficiency, and success.

When trying to choose from the endless WordPress newsletter plugins, here are some factors that should guide your decision-making process:

• Designs and templates: A WordPress newsletter plugin with customizable templates can aid in generating newsletter ideas
• Ease of use: A user-friendly interface matters when choosing the best WordPress newsletter plugin, especially if you or your team aren’t tech-savvy
• Customization: The ability to tailor your newsletters to match your brand’s identity is important, so look for a plugin that offers customizable templates and design options
• Analytics: Check if the plugin provides insights into open rates, click-through rates, and subscriber engagement
• Pricing: Evaluate the pricing to see if it fits your budget, considering the initial cost, any ongoing subscription fees, and how the pricing changes as you scale
• Integrations: The best WordPress newsletter plugins seamlessly integrate with other tools and platforms

Best WordPress newsletter plugins comparison

Based on the factors mentioned above, we’ve reviewed and ranked the best WordPress newsletter plugins.

This assessment helps you choose the ideal plugin to match your specific requirements, whether it’s outstanding newsletter templates or robust integration features.

Here’s a glimpse at the best WordPress email newsletter plugins we’ll be discussing at length:

Plugin	Active installations	WordPress ratings	Pricing plans (starts from)
Omnisend	70,000+	4.9	– Free – Standard: $16/month – Pro: $59/month
AcyMailing	8,000+	4.8	– Starter: Free forever – Essential: €3/month – Enterprise: €8/month – Multi-site: €37/month
MailPoet	600,000+	4.4	– Starter: Free forever – Business: $10/month – Agency: $30/month
The Newsletter Plugin	300,000+	4.6	– Basic: Free forever – Essential: $69/month – Professional: $140/month – Agency: $299/month
Brevo	100,000+	4.2	– Free – Starter: $9/month – Business: $18/month – Enterprise: Custom pricing
Sender	3,000+	4.3	– Free – Standard: $10/month – Professional: $20/month – Enterprise: Custom pricing
Noptin	10,000+	4.5	– Personal: $149/year – Business: $249/year – Agency: $349/year
weMail	10,000+	4.3	– Free – Premium: $15/month
EmailOctopus	2,000+	5	– Free – Pro: $9/month

Learn how to configure WordPress to send emails with better deliverability rates.

9 best WordPress newsletter plugins

Our selection process for the top WordPress newsletter plugins was hands-on. We evaluated their performance, user interface, and integration capabilities. 

We analyzed user reviews to gauge long-term reliability, customer satisfaction, update frequency, and developer support for ongoing maintenance and compatibility.

Pricing structures were assessed for value and scalability. We compared feature sets across plugins, focusing on email-building tools, automation capabilities, and analytics depth to ensure crucial metrics like open rates were trackable.

1. Omnisend

Active installations: 70,000+

Ratings: 4.9/5

Notable features

• Intuitive drag-and-drop interface
• Subscriber segmentation
• A/B testing
• Pre-built automations
• Customizable templates
• Award-winning customer support
• Campaign Booster automatically resends emails to subscribers who didn’t open or click the original message

Price

• Free: Comes with access to all newsletter templates 
• Standard: $16/month
• Pro: $59/month

In addition to its generous free plan, numerous reasons establish Omnisend as the best WordPress newsletter plugin. Let’s explore some of these factors:

Pros

• You can craft captivating newsletters quickly with the intuitive drag-and-drop builder
• A vast library of pre-designed templates for various occasions
• Connect with your audience on any device thanks to mobile-optimized signup forms
• The seamless integration of Omnisend with WooCommerce provides an excellent opportunity to boost ecommerce sales
• Omnisend’s free plan offers access to advanced features, including unlimited subscriber segmentation, A/B testing, automated workflows, and comprehensive performance reports
• Pre-built email workflows designed for product abandonment, cart abandonment, cross-selling, and more
• There’s 24/7 award-winning support for all customers, including the free plan

Leverage Omnisend to engage your audience through WordPress newsletters

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2. AcyMailing

Active installations: 8,000+

Ratings: 4.8/5

Notable features

• Drag-and-drop email builder
• Responsive templates
• Subscriber management
• Reporting and analytics
• Automation
• A/B testing

Price

• Starter: Free forever
• Essential: €3/month
• Enterprise: €8/month
• Multi-site: €37/month

Now, let’s examine the advantages and disadvantages of AcyMailing:

Pros

• AcyMailing’s intuitive interface and drag-and-drop builder make it accessible for users of all skill levels
• It integrates well with WordPress and other popular plugins, enhancing its versatility
• The plugin offers robust automation features, allowing for efficient and targeted email campaigns
• Its responsive email templates ensure your newsletters look great on mobile devices
• For CMS migration, AcyMailing is possibly the best WordPress email newsletter plugin
• The newsletter builder provides diverse blocks like text, images, blog, and CTA

Cons

• While user-friendly, there might still be a slight learning curve for beginners
• The pricing structure may not be as budget-friendly for smaller businesses
• While AcyMailing integrates with platforms like Google Analytics and PayPal, its integration options are more limited compared to some competitors
• The tool can’t be accessed on mobile

3. MailPoet

Active installations: 600,000+

Ratings: 4.4/5

Notable features

• Free pre-designed email templates
• Subscriber list management
• Segmentation
• Opt-in and opt-out functionalities
• Landing page builder
• Automatic email notifications
• Detailed analytics
• Signup forms

Price

• Starter: Free forever
• Business: Starts at $10/month
• Agency: Starts at $30/month

Let’s examine what makes MailPoet one of the best WordPress newsletter plugins:

Pros

• With MailPoet’s built-in visual drag-and-drop builder, you can easily design your emails
• You have the choice to either create emails from scratch or opt for one of MailPoet’s pre-made newsletter templates
• It integrates seamlessly with WordPress and WooCommerce
• The platform offers robust automation capabilities, including automated email series and WooCommerce-specific automation
• It provides tools to help users comply with GDPR regulations and maintain subscriber consent
• There’s no need to exit your WordPress dashboard to execute any of your email marketing campaigns

Cons

• A common observation among users is that the available template variety is somewhat limited
• Its feature set is relatively simplistic when compared to some of its rivals
• The interface may appear a bit clunky
• The tool lacks a sufficient number of ecommerce-focused features

4. The Newsletter Plugin

Active installations: 300,000+

Ratings: 4.6/5

Notable features

• User-friendly editor
• List building tools
• Unlimited subscribers and campaigns
• Automation capabilities
• Advanced analytics
• Powerful segmentation
• Responsive templates

Price

• Basic: Free forever
• Essential: $69/month
• Professional: $140/month
• Agency: $299/month

Let’s explore The Newsletter Plugin’s pros and cons closely:

Pros

• The Newsletter Plugin is known for its user-friendly interface, suitable for users with various skill levels
• Integrates smoothly with WordPress, WooCommerce, and other plugins
• Offers robust automation capabilities, including drip campaigns and autoresponders
• Allows for advanced subscriber segmentation for targeted messaging
• Provides multiple integrations with tools such as Elementor and Gravity Forms
• There’s a 30-day money-back guarantee on both paid plans
• Disabling the plugin or its addons doesn’t erase the configuration or collected data